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Tesla Sets High Stakes with Cybertruck Pricing: From $60K Base Model to $100K Cyberbeast

Tesla’s latest revelation, the pricing for its much-anticipated Cybertruck, has sent ripples through the market. With the base model starting at a significant $49,890 – a notable increase from CEO Elon Musk’s initial 2018 projection – Tesla shares experienced a slight dip. This pricing adjustment positions the Cybertruck as a premium offering in the electric vehicle (EV) market.

The entry-level Cybertruck, slated for a 2025 release, boasts a 250-mile range, aligning with Tesla’s commitment to innovation and performance. After accounting for the Inflation Reduction Act’s tax credit and estimated fuel savings, the base model’s effective cost stands at $60,990.

Tesla escalates the allure with the all-wheel drive variant, priced at $68,890, and the top-tier Cyberbeast, which commands a $99,990 price tag for a 320-mile range. These models, set to hit the roads in 2024 and beyond, will cost $79,990 and $99,990 respectively, after considering tax and fuel savings.

The unveiling of the Cybertruck pricing comes on the heels of Musk’s cautious remarks about the challenges of mass-producing this innovative vehicle. “This is potentially our best product ever,” Musk stated, emphasizing the intensive work required for large-scale production of such an advanced vehicle.

Tesla’s stock closed 1.78% lower at $239.79, reflecting a modest six-month gain of 15.55%. This shift in stock value mirrors the broader challenges Tesla faces, including aggressive pricing adjustments to its Model 3 and Model Y to attract new customers and maintain its lead in the competitive EV space.

Despite a record-setting third quarter in deliveries, Tesla missed Wall Street’s expectations, hinting at potential demand issues influenced by global economic factors. This sales slowdown will be a crucial test for Tesla’s 2023 strategy, which prioritizes market share growth over profit margins.

Tesla aims to deliver approximately 477,000 vehicles in the last quarter to achieve its annual target of 1.8 million units. Analysts remain optimistic, with CFRA’s Garrett Nelson noting that the Cybertruck’s production capacity should alleviate investor concerns about the model’s ramp-up.

As Tesla navigates these dynamic market conditions, the Cybertruck’s pricing strategy signifies a bold move in its ongoing quest to redefine the electric vehicle industry. With its sights set on a $300 stock price target, Tesla continues to push the boundaries, solidifying its status as an industry innovator and leader.