AMC Entertainment’s stock experienced a substantial 9% uptick last Thursday, all thanks to the pop sensation, Taylor Swift. The surge followed AMC’s revelation about the cinematic rendition of Swift’s Eras Tour, which has already left an indelible mark on local economies.

Mark your calendars for October 13! That’s when Swifties and Cinephiles can head to AMC theaters to relive the magic of the Eras Tour. Planning to make it a weekend affair? Good news – AMC’s roster includes four screenings a day from Thursday to Sunday. And the best part? The ticket prices are pegged just shy of $20.

Swift herself couldn’t contain her excitement, taking to Twitter to announce, “The Eras Tour has been the most meaningful, electric experience of my life so far… Starting Oct 13th you’ll be able to experience the concert film in theaters in North America! Eras attire, friendship bracelets, singing, and dancing encouraged – 1, 2, 3 LGB!!!! (iykyk).”

But that’s not all. AMC is using this concert film to roll out a fresh business strategy: distributing films to other theaters. This means AMC isn’t just showcasing Swift’s tour in their theaters; they’re also playing the role of distributor, ensuring this cinematic spectacle graces screens across the US, Canada, and Mexico.

In a strategic move, AMC has inked deals with other major players in the cinematic arena – Cinemark in the US, Cineplex in Canada, and Cinepolis in Mexico, ensuring Swift’s concert film has a wide reach.

For AMC investors, this positive stock movement was a sigh of relief. This boost was particularly vital following a challenging August, during which AMC shares plummeted by a staggering 76% due to the transformation of its APE units post a court verdict and an ensuing reverse stock split.

As AMC dabbles in the realm of movie distribution and leverages the star power of Taylor Swift, it might just be setting the stage (pun intended) for an exciting Q4 for its stakeholders.