Anheuser-Busch (BUD) is learning just how tricky it can be to navigate the stormy waters of social media culture wars. Bud Light, America’s long-time favorite beer, faces backlash from both ends of the political spectrum.

Gay bars in Chicago have reportedly been targeted with online harassment after refusing to sell AB InBev products. This follows the company distancing itself from an ad campaign featuring transgender influencer Dylan Mulvaney. Alissa Heinerscheid, Bud Light’s former VP of marketing, noted the need to evolve and elevate the brand to attract younger drinkers. Still, this change has not been met with universal approval.

As a result of the ad campaign, both anti-trans, and pro-trans factions have found common ground in directing their anger towards Bud Light. However, the broader implications of this controversy for Anheuser-Busch may be minimal.

Despite Bud Light’s cultural significance for many American beer drinkers, it only represents a small portion of the company’s revenue. Anheuser-Busch recently reported $14.2 billion in revenue and over $4 billion in profits for its latest quarter. CEO Michael Doukeris acknowledged the importance of Bud Light for their US business but also emphasized the need to consider the context of the company’s global operations.

This situation highlights the challenges that businesses face when trying to balance cultural sensitivities and marketing efforts. Entrepreneurs and investors should take note of this example and consider the potential impact of ad campaigns on their target audiences, as well as the overall brand image.